BEIJING, NOV 9 (DNA) – Building brands, selling goods of high quality and co-working with China to design and produce – Pakistani gem products have embarked on a different path of development in the Chinese market ever since the second phase of Pakistan-China Free Trade Agreement (FTA-II) came into effect.

” I use high quality raw stones and high standards of workmanship to make jewelry, providing consumers the best,” said Aqeel Ahmed Chaudhry, founder of WINZA from Pakistani gemstone firm Cosmo Enterprises,  while talking to China Economic Net (CEN) during the third China International Import Expo (CIIE).

Chaudhry, who has been living in China for more than a decade, launched WINZA jewelry store in Shanghai’s glitzy business district, producing crowns for champions of International Super Model Contest, Miss Earth and other competitions.

Seeking a foothold in the increasingly competitive jewelry market, Aqeel Ahmed Chaudhry has his own strategy. First is to build a brand. “80% of the establishment of a brand depends on people and 20% on products.

Branding is not only about selling things, but also about inheritance, which requires our team to make gems with high quality and high standards, and inject family culture into the inheritance from generation to generation. Our products are designed by my younger sister and 4 Chinese designers.”

“The second point is the strict selection of raw materials. We select the highest quality raw stone which must be natural, clean and of beautiful color; then we purchase them with high price.

Third, high standards of production, control of materials, design, etc. must be adopted. We dare to compete with the world’s big brands. Although our company is small, the quantity of products is limited, but it does not mean that the quality is poorer than others,” he added.

At present, the company’s main business is in China. “We import raw materials from Pakistan, Sri Lanka and other countries, and process and sell them in China.” Touching on the sales of Pakistani gems in China, Chaudhry said that Pakistani ruby sales in China increased by about 30% over the previous year.

Although the sales of emeralds are not as good as rubies, they are unique to Pakistan and we want to promote them more, he added. Chaudhry, also the director of the Jewelry Committee of Shanghai Mineral Fossil Association, wants to bring Pakistani jewelry culture to more people. “Pakistan is our IP; we want more people to know our country.”

He said that next year, he plans to open another 2-3 retail stores in China, and plans to open 20 retail stores in Beijing, Shanghai, Guangdong, Shenzhen and other big cities in the next five years.

In addition to relying on the brand strategy of climbing up the value chain, winning with cost performance is another path explored by Pakistani gems enterprises.

“We’ll take this,” a Chinese buyer said at booth 6.2 of Pakistan Gem Pavilion during the CIIE. The Chinese buyer told Economic Daily· China Economic Net that the jewelry products purchased from last year’s CIIE were good.

This time he specially bought one piece for his wife. He thinks that Pakistani tourmaline has both favorable price and good quality. “The tourmaline with good quality sold for more than RMB 10,000 at other booths, while our Pakistani brother sold this one for only RMB 2,000, it’s with relatively few impurities,” the buyer said.

“Chinese people prefer colorful tourmaline. This is the third time that we’ve attended CIIE. I saw the potential of gem products in the Chinese market when I attended the first CIIE and decided to participate in the second and third sessions,”Faizan Ahmed from Shakeeb Gems told Economic Daily·China Economic Net.

Faizan said he made RMB 70,000 in sales during the six-day CIIE last year. “More importantly, we have gained potential customers and signed memorandums of cooperation with three purchasers.” He said that since 2006, the company’s sales in the Chinese market have been increasing year by year, doubling from USD 30,000 in 2006 to USD 60,000 last year.

“We came to Shanghai from Pakistan just for the CIIE. Although we need to be quarantined for 14 days after arriving in China, we must come because we have not participated in any exhibitions for a long time, and we think China is safer than any other country in the current pandemic situation, so we come to look for business opportunities.” Faizan said.

This time Faizan brought Pakistan’s tourmaline, lapis lazuli, garnet, sapphire, ruby and other products to the expo. Speaking of the advantages of Pakistani gem products, he said that Pakistani products are handmade and the price is about 25%-30% cheaper than that in the Chinese market.

Second, the CPFTA Phase II reduces Pakistan’s gemstones export tariff from 17%-32% to zero, which brings benefits to Pakistan’s gemstone exports. Third, with many years of experience in gem sales in China, they have a better understanding of Chinese culture and consumer preferences, and can provide customization according to the needs of Chinese buyers.=DNA

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ISLAMABAD, NOV 9 (DNA) – In order to bring qualitative reforms in its acre per yield in Pakistan, China could help Pakistan by providing technology that can improvise seed production and promote mechanization, ex vice chairman Pakistan Cotton Ginners Association (PCGA) Asim Saeed said.

While talking to Gwadar Pro, he stated that the current challenge facing the Pakistani cotton industry is that it cannot obtain the latest technology from local researchers, nor can it attract international companies to settle in.

Technology in the seed, machinery, plantation and picking up process, and ginning of cotton are with low quality, which means Pakistan is still using 70 year-old technology in its ginning industry that leads to poor output.

Despite the decline in cotton production in Pakistan, the number of cotton yarn exported to China has still increased in recent months.

Asim Saeed explained that the CPEC has had a positive impact on it. “Raw materials of yarn are available in our country and Pakistani yarn is enjoying zero tariffs in the Chinese market meanwhile there is a lot of demand of Pakistani yarn in the Chinese market.

If we improve our quality and meet Chinese standards then, under the new tariff regime, we can substantially enhance our cotton products to China.”

Pakistan is emphasizing to reduce dependence on imported cotton by cultivating long-staple cotton. According to Asim Saeed, Pakistan is quite suitable for growing long-staple cotton.

“We have one of the best soil conditions and canal systems for growing cotton; the climate is favorable and we are hard-working nation that has rich experience in growing cotton from generations to generations.

We have all the capacity and potential to reach target of 20 million bales. Once international seed providers come to Pakistan, they will see a huge advantage.”

He further called on government, private sector and international supervision to make joint efforts to execute measures to enhance the cotton production. Policies for providing cotton farmers with enough profitability are also needed.=DNA

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ISLAMABAD : The nation is celebrating the 143rd birth anniversary of Dr Allama Muhammmad Iqbal, the Poet of the East, with national zeal and fervour today.

Paying tribute to the poet, the prime minister tweeted: ” Iqbal’s thoughts continue to inspire & guide. ”

He also shared a short excerpt from Iranian intellectual and author Dr Ali Shariati’s article on Allama Iqbal, which reads: “He [Iqbal] is a great mystic, with a pure spirit, delivered of materiality and, at the same time, a man who respects and honors science, technological progress, and the advancement of human reason in our age.”

Earlier today, a change of guard ceremony was held at the mausoleum of Dr Allama Iqbal to mark his birth anniversary. A contingent of the Pakistan Navy assumed guard duties at the mausoleum. Pakistan Navy’s Station Commander, Commodore Naimatullah, was the chief guest.

NCOC morning session held today . The forum discussed in length recent surge in Covid positivity ratio and recent enforcement measures post NCC meeting. Chief secretaries of provinces updated the forum on administrative measures on fresh guidelines in higher positivity ratio cities in their respective provinces particularly administrative measures and enforcement efforts regarding face mask wearing and arrangements for outdoor weddings modalities to ensure fresh health guidelines. Forum noticed thatPositivity ratio in major cities increasing rapidly . Over all nation wide 4.5 %  positivity ratio in the country.15 major cities across Pakistan have higher positivity ratioHyderabad is having highest positivity ratio in Pakistan with 16.59 % positivity ratio, Gilgit 15.38 % , Multan 15.97 % , Muzafarabad 14.12 % , Mirpur 11.11% , Peshawar 9.69%, Quetta 8.03%, Islamabad 7.48 %, Karachi 7.12% , Lahore 5.37 % and Rawalpindi 4.63%Forum was informed that 4136 Micro small lockdowns are in place across Pakistan. TTQ strategy is being used for disease control and prevention of Covid spread. Forum was informed that recent health guidelines will remain enforce in 16 Major citiestill 31 Jan 2021.Forum was apprised that2811 oxygenated beds were included to ramp up hospitals capacity andOver 13000 oxegen cylinders were issued to various provinces / federating units. NCOC appreciated efforts of provinces  for taking prompt and necessary measures in line of health guidelines for public safety and well being