ISLAMABAD, OCT 5 (APP/DNA): Pink Ribbon CEO Omer Aftab on Sunday reminded the public that early detection is not just prevention but protection, emphasizing during Breast Cancer Awareness Month in October that self-exams and screenings are life-saving tools, while also appreciating the government’s efforts to raise awareness and educate the public.
In an exclusive conversation with a local news channel, the CEO of Pink Ribbon made a heartfelt appeal to social media platforms, urging them to take a proactive role in spreading awareness about early detection of breast cancer throughout October, observed globally as Breast Cancer Awareness Month.
He emphasized that while progress has been made, more concerted efforts are needed to reach communities still affected by stigma, misinformation and lack of access to healthcare.
The CEO also commended the government for its role in raising awareness and sensitizing the public through various campaigns and public health programs.
“We appreciate the government’s continued efforts to bring breast cancer awareness to the forefront,” he noted. “These initiatives have helped educate families, schools and workplaces about the importance of early screening and timely medical consultation.”
“Early detection saves lives, but far too many women are still unaware of the signs or are hesitant to seek help due to cultural taboos,” the CEO stated.
“We have seen the power of social media in mobilizing movements and shifting mindsets now is the time to use that power for a cause that affects millions of women worldwide.”
He acknowledged that taboos around breast health have begun to break down, especially in urban areas, thanks to advocacy campaigns, survivor stories and educational initiatives.
However, he cautioned that significant work remains in rural and conservative communities, where open discussions about women’s health are still considered inappropriate or shameful.
The CEO concluded his message by calling on influencers, content creators, and tech companies to join the cause. “This month is not just about wearing pink it is about making sure every woman knows that her health matters.
Let’s use our platforms not just for awareness, but for action,” he concluded.
