Serena Hotels under its Adventure Diplomacy initiative has always been active in supporting mountaineers and other high-altitude sports in Pakistan. Serena Hotels sponsored Samina Baig, the acclaimed young female mountaineer from Pakistan for her early summits when there was little to no support available to the mountaineering community. Mr. Aziz Boolani, CEO of Serena Hotels, mentioned Samina was the start of our sponsorship of the Adventure Diplomacy Initiative and since then, we at Serena Hotels have been actively promoting different high altitude adventure sports, through different activities. Samina went on to summit the world’s top 7, starting from Mount Everest to K2, she was awarded the Pride of Performance in 2015 along with her brother Mirza Ali Baig.