By Nazir H Siyal
KARACHI: /DNA/ – Chery Automobile Co., Ltd., the number one automobile export company of China has partnered with Ghandhara, a leading name in manufacturing and distribution of vehicles for local production of the latest generation Tiggo Series SUVs.
This move is part of Chery’s strategy to engage with emerging automotive markets around the world, tailoring brands and products to meet the rising consumer demand. Sales of the first locally built vehicles are expected to begin in Pakistan within the fiscal year 2021-22.
Ghandhara’s investment of $10million over the first four years will provide the industry with a much-needed financial boost, as well as help expand a retail network and create job opportunities. Chery will launch with an initial dealership network of 8 dealers across Pakistan and a production capacity of 16,000 units. In their second phase of production, this will be increased up to 32,000 units as their state-of-the-art plant is being built in Karachi’s Port Qasim.
Chery and Ghandhara will work together to introduce world class facilities in Karachi’s Port Qasim. The partners are working closely to have a long-standing relationship, bringing a wealth of local knowledge and experience with the latest engineering technologies.
Currently, Pakistan’s automotive industry accounts for almost nearly 4% of the GDP. Chery’s entry will provide Pakistani customers with a fresh and desirable lineup designed and built with modern engineering & technology. The Tiggo Series is a global model line-up that integrates the latest design, power and intelligent technologies with the processes. What stands out the most is its dynamic appearance, luxurious and comfortable interior, and smart configurations.
Charlie Zhang, Chery’s executive vice president said that our entrance in Pakistan’s automotive market represents a significant step for China-Pakistan economic growth. Chery will now be locally assembling the Tiggo series with dynamic local partners who have been in this field for the past five decades. He further added “We are confident that, with the close collaboration and support of the Pakistani government, this will deliver sustainable benefits for the national economy, customers, partners and Chery.”
The Tiggo 4 Pro is a 5-seater SUV with the latest generation 1.5TCl Engine. Its shape embodies a traditional design concept for the family, with a unique combination of Diamond Grille, LED headlights and daytime running lights for its fashionable attitude. Other high-tech features to take you on a journey of technology once you are seated include: 7-inch LCD instrument display, 10.25-inch floating central console panel and an 8-inch air-conditioning touch screen. In addition to all this, Tiggo4 Pro adopts a yacht-styled cockpit and embracing line extension to provide its drivers with the most comfortable on-road experience.
The Tiggo 8 Pro is a magnificent SUV that comes with a 1.6TGDl Engine and has been meticulously crafted by critically acclaimed stylist, Kevin Rice. It is capable of producing 195 horsepower and 290 Nm of torque with Dual Clutch Technology. Sporting Tiggo’s signature Diamond Grille, automatic LED Headlamps and LED Taillights, the Tiggo 8 Pro has 18inch wheels and 360° Around View Mirrors to easily help navigate wherever you go. Other outstanding safety features include 6 curtain airbags and the latest Advanced driver-assistance systems (ADAS) to give passengers an unparalleled First-Class experience.
“As for exports, in October 2021, Chery exported more than 20,000 vehicles for the sixth time this year with total sales of 25,049 vehicles, an increase of 92.7% year-over-year. From January to October, the cumulative sales volume was 212,959 vehicles, up 145.7% year-over-year. While setting a new historical record, Chery firmly maintained its leading position in export among all Chinese passenger vehicles.
