ISLAMABAD, OCT 23 (DNA) – Jockey international is all set to look for more avenue of cooperation with the Pakistani counterparts with a view make available quality Jockey products to Pakistani consumers. Enrique Cardenal Brand Director Jockey Asia and Spain expressed these views in a media talk on Thursday.
He further said, he has come to Pakistan to assess the Pakistani market for Jockey products and may undertake a follow up of trip also in order to visit more cities in this regard.
Enrique also praised their business partners in Pakistan named Famous Brands and hoped partnership with them would grow and strengthen even in the coming days.
While giving a brief background of his company, he said, since 1935 when Jockey invented the first ever men’s Y-Front briefs, the global brand has enjoyed a rich history of innovation.
Not only was Jockey the first design a brief for men it was also the first to use a branded waistband on its products. This branding signified genuine Jockey quality and set the stage for Jockey fans around the globe to wear their favorite underwear with pride.
He said, tag line “Show you are Jockey” is seen as a modern interpretation of the successful Jockey campaign from the 1990s. The legendary campaign appeared at landmark sites like Times Square, and showed groups of people such as soap opera stars, doctors, snowboarders, firefighters and athletes.
Enrique Cardenal further said, using both men and women having playful fun, dropping their outerwear or showing just their waistband, we are communicating a personality for the brand that is positive, upbeat and pure Jockey.
“It will unite millions of Jockey fans across the globe, from London to Bangkok, with the simple message that they are all proud to show they are Jockey” he added.=DNA
